Kate Dale is the head of brand and digital strategy at Sport England and was responsible for leading its phenomenally successful #ThisGirlCan campaign.
Today at our brand new Video Masterclass event, a conference brought to you by Econsultancy and Marketing Week, Kate Dale spoke about the campaign and how it achieved genuine engagement.
Sport England’s campaign soft launched in October 2014, with a prime-time national TV campaign launching in January 2015…
Seven video marketing lessons learnt from #ThisGirlCan
