So much has changed in the field of SEO over the past couple of years, and it can be hard to know which strategies are still relevant and which are not. Techniques that worked even a year or two ago may be ineffective (at best) or damaging (at worst) to your overall search rankings.
This blog post will walk you through what we currently know about SEO: what works in 2014, and what techniques you should phase out.
For more SEO tips, see my post The Top 5 SEO Lies Revealed.
On-Page SEO Strategies
Perhaps the biggest change over the past few years is how Google determines the quality and reliability of a piece of content. A few years ago, publishers could throw up low-quality, keyword-rich content and potentially rank for those keywords within weeks or even days.
Since Google’s Panda and Penguin updates however, the focus has shifted away from short, overly-optimized content, and has moved toward longer, more comprehensive and in-depth articles.
