It’s a battle that is heating up (but has been going on for years).
Everyone seems to have a different opinion or way of looking at it.
So what’s the best way to spend your marketing budget; search engines or social media?
Paid ad spend has been strong in 2015, with the US market seeing 26% growth year on year, whilst growth in PPC budgets from existing users continues to grow at around 70% year on year (as way of contrast only 6% of businesses actually report using search advertising to drive website traffic)…
Search vs Social: Where Should You Be Spending Your Advertising Budget?
