I’m slowly coming to the conclusion that media relations — at least as it is envisioned by really old white people wearing slacks and sending deeply rewarding facsimiles to reporters — just might be a dying practice. Yes, technology, digital media and consumer information gathering habits have changed every aspect of media and marketing. But at its core, media relations has always been about relationships, and it would appear the perfect storm of the modern media environment and culture of today’s Millennial is going to change the face of PR even further.
Let’s first get a baseline, beginning with the media industry. Suggesting that much has changed across the landscape would be like saying Americans don’t mind stupidity after looking at Nielson ratings for Karadashian-branded television content. After all – Ben Bradlee would probably be rolling over in his grave if he knew the Washington Post was trying to break news on Snapchat in order to increase follower numbers…
Relationships, the Perfect PR Storm and a Lesson from Tommy Boy
