Reputation has always been important, but perhaps never more so than in the digital age. Now, we have access within one click to more options than ever more–and more information concerning any company we might be interested in doing business with.
Everyone, and every business, makes mistakes, whether it’s a “bad apple” employee, a product launch that didn’t go as planned, or a customer service snafu. In the digital age, those mistakes can have long lasting consequences, especially when a story about those mistakes gains traction online. Use these tips not only to help recover, but to strengthen your company’s search profile so that your are ready to meet any PR issues head on…
