How do you get your email marketing list off the ground and then keep it growing by leaps and bounds? Columnist Eric Dezendorf offers some tips.
Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving forward.
For many novice marketers, establishing a list from nothing can be a daunting task. And for experienced marketers, keeping a list healthy can make for one large headache — industry averages show that lists can churn considerably each year.
Here are a few tips and tricks for getting your list started and keeping growth up over the course of your email marketing campaigns…
