SEO Page Titles: 15-Point Checklist for B2B and B2C Brands

SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases. The SEO page title still carries weight, but other ranking variables matter as well. […]

Pinterest Now Seeing 2 Billion Searches Per Month – How Pinterest Search Works

Pinterest sees itself as ‘a catalog of ideas’. The visual app, which is putting big bets on its eCommerce capabilities, has surged ahead of other social platforms in terms of purchase intent and shopping potential – take a look at this graph from the latest Mary Meeker Internet Trends report. Stats like that have caught […]

On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday

On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward… […]