If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better!
1. User experience is as big a part of your job as anything else
Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn’t mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it…
