Blog

Marketing Director At State Farm Reveals The Marketing Secret You May Be Overlooking

Post author:CopyRanger
Post published:April 19, 2015
Post category:Marketing
Post comments:0 Comments

Focus your strategy on the communities that align with your market and deeply integrate. The authenticity will not only make you real in those communities, it will also create an aura that will draw people in to find out more.

IMAGE: Getty Images

Millennials, and especially Gen-Z, have grown up as digital natives, with advertising bombarding them from all angles. The noise level competing for their attention is always high. Because of this, millennials are turning more than ever to their peers for insight into what trends, products, and services to buy or buy into.

Community-focused marketing has been a key way for marketers to be more targeted in their approach, but now it’s offering a unique way to rise above the noise level and join a more intimate conversation among friends…

Marketing Director At State Farm Reveals The Marketing Secret You May Be Overlooking

Tags: Marketing