Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.
The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media influencers.
Some 62% of marketers surveyed say
competing with other brands for the attention of social media influencers is a major challenge; other top obstacles include identifying brand advocates (46%), communicating with advocates (46%), predicting advocates’ behavior (46%), and privacy concerns (27%)…
