Social media marketing has had a widespread acceptance in the business circles. It is very difficult to find a business that doesn’t understand the value social media marketing brings in its business growth, brand awareness and lead generation.
To understand just how much businesses have implemented social media marketing, have a look at the statistics below:
81 % of SMEs in Nairobi make use of Social media tools.
50% of SMEs in Nairobi use social media for social networking
29% of SMEs in Nairobi use social media for microblogging,
20% of SMEs in Nairobi use social media for other social media tools e.g. zetu.com, rupu.com
The most preferred social media networks used by SMEs were Facebook 58% Twitter 13% and others at 29%