It’s Not About Social Media ROI, It’s About Marketing ROI

SocialMEdiaLet’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year.  He also says that you can only make one change to the marketing mix.

 

Would you:

A – Move billboard placements in Product A’s Top 10 markets from the interstate to downtown locations?

B – Launch a company blog designed to better explain the features, qualities and benefits of Product A?

C – Divert budget to more television ads designed to show why Product A is a better fit for customers than the competitor’s Product B?

D – Move all grocery end-cap displays in Wal-Mart up to the front registers?

It’s Not About Social Media ROI, It’s About Marketing ROI

CopyRanger

Rick Duris is CopyRanger.

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