Ikea Built Something New: An Instagram Website

Instagram.jpgIkea and its Russian ad agency have thought up a new use for Instagram.

The furniture retailer launched an Instagram account that functions like a website. As the video below explains, Ikea put its Ikea PS collection on the Instagram account ikea_ps_2014. The account showcases all the 34 items in the collection.

Ikea Built Something New: An Instagram Website

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