Granted, evolution is a natural part of any thriving industry, but in the digital era, few can rival the speed at which marketing has continued to change — adding new capabilities, platforms and best practices.
Are you optimized on all possible channels? Are you using programmatic media buying? Are you making the most of your data?
Technology is driving what marketers can do and will be expected to do, and that trend will only continue to grow as touch-points become more diverse through enhanced mobility and the Internet of Things. As a result, it’s never been more important to be informed, and never more dangerous to be even one year behind the curve…