Segmentation leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don’t invest enough time in segmentation, and a result, don’t reap the benefits.
Additionally, segmentation is most useful when marketing collaborates with customer support, sales and accounting. I know – it’s already starting to feel overwhelming which is where most people quit. Rest assured that segmentation is easier than you think and, for most, the biggest challenge to email segmentation is the right toolkit…
