How to Use Twitter Influencer Marketing to Grow Your Small Business

This post was originally published on the Twitter Small Business Blog.

Influencer marketing. For savvy business owners staying up to date on social media tactics, it may seem like ‘influencers’ are all anyone’s talking about in 2016—and with good reason. A recent study found that influencer marketing pays an average of $11.20 in earned media value for every $1.00 of paid media spent.

And it’s not only the big brands working with the most recognizable influencers who are having success with this kind of advertising. Every niche audience has its own niche influencers. So no matter the size of your business, influencer marketing can work for you. Here are our top four tips to get you started…

How to Use Twitter Influencer Marketing to Grow Your Small Business

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