Within companies that have a bustling sales department and a sophisticated technology stack, marketing is often the ugly stepchild. In some organizations, marketing lies at the bottom of the corporate food chain because the firm’s executives believe a marketing department is more a luxury than it is a necessity, unlike accounting, human resources and legal.
Unfair as it may be, this is a common misperception held by non-marketing professionals.
But few businesses achieve hyper-growth without marketing, and your firm probably won’t be one of those storied exceptions. Therefore, if you are a company executive, department head or marketer, you will want to make a case for prioritizing marketing alongside engineering, product and sales initiatives. Here is a three-step process for how you can do it:
How to Sell Your Company on the Importance of Marketing in 3 Simple Steps
