Tons of marketers hate data, so they only focus on the low-hanging fruit.
These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes.
If you’d like to be more actionable with your analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue?
When you frame your decisions through the “so what?” question, you’re beginning to dig deeper into analytics. Here are five ways to make the most out of your marketing analytics.
