Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
To implement your marketing plan, you need a complete system for each marketing initiative that ensures its success. Whether you are implementing a lead generation, content marketing or an email marketing campaign, each one needs to have its own action plan that drives its execution and ultimately a significant return on your marketing investment…
