Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved,according to recent research from InsideView andDemand Gen Report.
The report was based on data from a survey of 995 sales and marketing professionals based in the United States, most of whom work for B2B companies.
Some 77% of marketers surveyed say they have a good relationship with their sales team, and 58% of salespeople surveyed say they have a good relationship with their marketing team…
How to Improve the Relationship Between Marketing and Sales Teams
