Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.
The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I joined HubSpot
, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.
But — the BIG but — it worked. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. I was chasing an immeasurable goal (virality) with an unaccountable metric (my gut). That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers…
How to Find and Target High-Value Keywords for Your Business
