Spring is a season of rebirth, and a season of planning for many travelers around the world. Depending on their geographic location, hotels around the world may experience increased bookings and more inquiries than in previous, colder months. Excluded are ski resorts and hotels in high alpine areas, where Winter still keeps its coat of white, offering winter sports amateurs fine powder to slide among majestic fir trees, over daring peaks and boulders.
For hotels in temperate areas, however, Sping is a season of possibilities. Not as popular as the Summer, this season is still “off-season” for many travelers, and is usually favored by those who enjoy peace and serenity. But with the right content marketing strategy, hoteliers in these areas can attract more guests, with more than special offers and discounts.
Content marketing is not just about throwing words on a flyer, or pushing photoshoped images in front of customers, hoping to lure them in. Content marketing is the foundation of future guest experiences, a promise of good things to come, a personal message that ensures guests that the hotel cares about more than filling up rooms.
How to Craft the Right Content Marketing Strategy for Spring
