Right before our eyes, Instagram is becoming a social media powerhouse.
It is penetrating more and more of the population every day, with over 400 million monthly active users.
It plays on the visual obsession of our minds, and taps into the short attention spans of a generation. A bit like a combination of Twitter and Pinterest.
Along with its rapid growth, comes a unique marketing opportunity for brands. And if you’re not ready to ride the wave, you are missing a big opportunity…