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Years ago, marketing leaders might have heard of a new platform or tactic–social media, for example–that could enhance their brands or strengthen their marketing efforts and given it a try. Being the first player in a new game like that offers substantial benefits. Nowadays, news and trends travel so quickly and change so often that it’s harder for marketers to take advantage of new platforms and tactics and be innovative in the same way that we could have 10 years ago.
To be innovative today, you need to focus on which of your team’s qualities, products, or services make you truly different from competitors and use them to position your company as an industry leader through exceptional content marketing. You can’t rely on the next Periscope to elevate your brand or your marketing efforts: You have to embrace what’s unique about your brand and commit to it with a high level of quality and consistency…
