We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation.
And just as social was confusing to marketing and business leaders ten years ago, MA can be confusing today. Why?
I’ve yet to meet a technology that comes with a strategy built in.
While recent statistics show the amazing promise of properly tuned MA systems, the fact is: without a strategy, the platforms themselves are just technology…
