When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers. That isn’t all there is to content marketing. In fact, it’s a slim portion of what you should be focusing on and putting in front of your customers.
The traditional content marketing examples are necessary, but it’s time to start thinking of your content as the heart of your brand. Successful content must come from a brand idea, breathe the brand voice, and be a constant advocate of the purpose of your product…
