Facebook Audience Optimization: Better Engagement and Insights for Pages

Facebook Audience OptimizationFacebook has launched Audience Optimization to benefit brands in two primary ways:

  • Help reach the people most likely to engage with content; and
  • Provide better metrics to understand which groups of people engage and in what ways.

Audience optimization is broken down into three different, but related, features:

Facebook Audience Optimization: Better Engagement and Insights for Pages

CopyRanger

Rick Duris is CopyRanger.

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