Marketing consultant Steve Gordon reveals some of the surprising ways he’s using email marketing to grow his consulting business
Steve Gordon is a marketing consultant for service business who’s grown his number of leads and clients dramatically over the past few years by doing email marketing rather differently to most everyone else.
In this podcast interview, Steve reveals why he emails his subscribers daily (yep, that’s right, daily) and why it works for him.
We talk about how to write effective emails that build credibility without “giving everything away”, the right length and format for emails, and how to sell professional services via email.
