Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken.
Inevitably it is argued that email should be, or will be, replaced with social media because the former is a static form of communication and it has been ruined by spam and phishing attempts.
Email marketing, in particular, is viewed as one-sided and prone to misinterpretation. Even when speaking generally about email, the medium can still drive people nuts, as comedic duo Trip and Tyler point out in this clip…
