Content marketing is celebrated as an excellent strategy to widen the sales funnel. Producing a variety of content geared toward a prospective customer keeps your brand top of mind, persuading them to move further in the sales process.
Rand Fishkin explained it best when he said that content marketing is at times a long and laborious process of constantly reminding your customers. So it’s easy to think once that sale is completed, so is the content.
This is a huge mistake by marketers—it’s essentially ignoring and devaluing an individual once they become a customer.
Instead there should be a content strategy in place that builds value, strengthens customer trust and increases potential for brand evangelism, upselling and cross-selling opportunities.
