The impact of visual sharing platforms like Instagram lies in our perception of reality. Most of the visual stories we aim to tell are explorations of geometry and of new perspectives. To some extent, the logic was rooted on DeviantArt, where the “real life” becomes a raw material to explore our fantasies.
Actually, the deviation is not only aesthetic but also mental: by creating on-going cues, this fantasy progressively becomes very real, as part of a digital routine.
In this new era of creativity, some brick and mortar stores are being specifically designed for Instagram rules…
Designing Real Life for Social Media: Pigalle Duperré Playground
