Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.
That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.
According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).
Here’s why this matters …
Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy
