The bond between copywriting and storytelling is not just strong…
If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.
Don’t know where he gets the time to do it, but my friend and fellow copywriter, Joe Ditzel put this list of essential reading and resources together.
So thank him, not me. I’m just the messenger on this one.
Copywriting and Storytelling:
Required Reading and Resources
Copywriting and Storytelling Articles/Links
Copywriting and Storytelling Books
Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence
“Winning the Story Wars,” by Jonah Sachs
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
THE WRITER’S JOURNEY by Christopher Vogler
All Marketers Are Liars by Seth Godin
The Bible by Various Authors
“Story” by Robert McKee
On Writing by Stephen King
“Hooked – Write Fiction that Grabs Reader from Page One and Never Lets Them Go” by Les Edgerton
On Writing Well, by William Zinsser
Writing for Emotional Impact: Advanced Dramatic… Covers targeting emotions.
Copywriting and Storytelling Courses and other Products
Copywriting and Storytelling: Effortless Influence by Daniel Levis
Copywriting and Storytelling Audio/Podcasts
John Carlton on the Power of Copywriting and Storytelling: Extended Seminar on MP3
Copywriting and Storytelling PDF Downloads
One Sentence Persuasion Course
Blair Warren’s One Sentence Persuasion Course
Seven Story Secrets by Vin Montello
Jonah Sachs on how “Winning the Story Wars” came to be written
Classified Ads Using Copywriting and Storytelling
Copywriting and Storytelling in Music
Copywriting and Storytelling Threads
Copywriting and Storytelling Videos
Fiction Authors Good At Storytelling (Copywriting and Storytelling)
(Comments are from Warrior posts in other threads.)
“Make me wish I lived in Ireland.”
“…masterful use of end-of-chapter teases.”
“The Adventures of Kavalier and Clay”
Amazing flow in his writing.
Great scene setter and Bryce was a professional
copywriter for many years before becoming an author.
Charlie and the Chocolate Factory
“…knows how to elicit vivid imagination from the reader.”
Sir Arthur Conan Doyle
Sherlock Holmes novelettes and stories.
Series: The Outlander Series.
“The Sword of Truth”
He had an amazing ability to put a story across and make it real.
Robert E. Howard
Wheel of Time series. Epic fantasy.
Great for crime stories.
Daphne Du Maurier
Makes history come alive.
Frank McCourt. Amazing writing and a great example of opening up
to your reader.
Kafka on the Shore
“…attention-getting prose and remarkable metaphors.”
“As Gary Bencivenga has said, metaphors are the most important form of story in copy.”
Well-known fiction author. Writes some killer suspense and thriller novels.
Edgar Allen Poe
Russian folk stories
Vladimir Propp – Wikipedia, the free encyclopedia
The Shipping News
Dark sci-fi, noir-ish.
Lord Peter Wimsey and other stories.
Hunter S. Thompson
Counter-terrorist/hunt down the bad dudes books.
John Kennedy Toole
A Confederacy of Dunces
The consummate storyteller.
Sci-fi. “Regarded by some as the greatest living writer working in the English language.”
Parody Sales Letters with Crazy/Humorous Story Lines (Copywriting and Storytelling)
Click Here You Idiot
Amazon Product Storylines (Copywriting and Storytelling)
Catalog/ Ecommerce Retailers Using Copywriting and Storytelling
Banana Republic catalogs from the 80s
Copywriting and Storytelling Websites: J Peterman Company
Copywriting and Storytelling Websites: Saddleback Leather
Copywriting and Storytelling Websites: Garagiste Wine- Wine sold through email with stories
Copywriting and Storytelling Websites: Frank Lewis Schultz “A Fluke Of Nature” grapefruit ad via Joe Sugarman
File Under: Copywriting and Storytelling
The bond between between copywriting and storytelling is not just strong…