Is there anything more frustrating than an abandoned basket for an online retailer? It takes a lot of work to even get a customer / potential customer to this point, so to see the shopping cart abandoned at the final hurdle is heart-breaking, not to mention bad business.
So your thorough SEO strategy or excellent PPC campaign has brought valuable traffic through the door, and your optimised landing page did a great job of closing the sale to the point of adding a product to basket – but then what happened?
If baskets are being abounded, you need to find out why…and now! Let’s work out how toclose the loop on these abandoned baskets…
Conversion Rate Optimisation: Closing the loop on abandoned baskets
