Ninety-three percent of B2B marketers say they integrate content marketing into their overall marketing strategies.
Article bonus: access the books and websites I study to help me improve my content marketing.
Shockingly, many of these marketers – a whopping 58% of them – admitted they aren’t effective at it.
It might sound obvious, but a major reason content marketing fails is because the content that’s marketed isn’t any good.
Take it from me. I’ve failed at content marketing.
I’ve failed at content marketing
I spent six months creating and promoting content with a friend (a new dad) for a website called My Kid Today. We wrote and published articles on the website, then shared them on social media profiles we created under the same name. It seemed like a simple enough model to follow. And it was one that was working very well for a good friend in a similar niche. We attracted nearly 20,000 highly targeted and engaged fans to our Facebook page. At one point, our Facebook page reached over 140,000 people in a single day. It was on Valentines Day of last year.1
Content marketing checklist: 42 questions to ask before publishing your next article
