Geo-Tracking Your Traffic: What Is It and How You Need to Be Using It to Scale Your Marketing…

Clicks and traffic are the lifeline of any online business.  It’s the blood in the veins… the air in the lungs.  Without clicks and traffic, you have no online business. In this very short email, I will share with you 3 important ways to get MORE out of your clicks and traffic (more conversions, more […]

SEO Page Titles: 15-Point Checklist for B2B and B2C Brands

SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases. The SEO page title still carries weight, but other ranking variables matter as well. […]

On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday

On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward… […]