4 key Facebook trends e-commerce advertisers need to know in 2016

Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance. With an increasingly robust international user base, and more direct response-type ad products available than at any point in its history, Facebook has increasingly become a go-to channel for advertisers directly selling physical products. Fashion […]

4 Groundbraeking Facebook Ads That digital Marketers Need To See

Numerous well-made ads appear on Facebook news feeds every day. While many of these ads are effective at driving clicks, engagement and revenue, there are a select few that truly stand out from the crowd. Which brands are elevating the art of social media advertising with a combination of innovative visual tactics and mind-blowing creative? Check […]

The Importance of Social Media Advertising for Small Businesses

You’ve raised capital, built a website, and opened the doors to your small business — now what? Raising awareness for your business and promoting it are essential for ensuring your success and thankfully that task is now easier than ever. With an estimated 78% of Americans now on social media these sites and apps have […]