Keyword Research
In this short marketing case study scenario, you are going to understand exactly how the savviest marketers are using keyword data (and it’s not what you think!) There is a…
On Wednesday, June 15th, 2016, Erin Sagin of Wordstream joined SEJ Think Tank for a sponsored webinar about how to dominate keyword research for your PPC campaign. If you are…
Startups begin with an idea, but lack deep financial resources. They are, therefore, reluctant to spend money on something as basic as keyword research. Bootstrapped owners use the free Google’s…
Keywords may not be as important as they once were, but they will always have a place in search engine marketing. You just can’t get around needing to know the…
Keyword research. I’m sure you’ve done it before. You probably know what it’s like to use keyword research tools and come up with lists of keywords to track and rank…
This post was sponsored by Topvisor. Every internet-based business has a pool of keywords they focus on when targeting their website to get conversions. Researching keywords and picking up the…
What’s the first thing you think of when you hear “latent semantic indexing”? The answer is probably, “uh, what?” It’s okay if that’s the case. Fortunately, it’s a simple concept to get…
Looking to step up your Amazon strategy? Columnist Benjamin Spiegel offers some effective keyphrase techniques to help you to optimize product pages and grow results. Amazon is not only one…
Don’t you love that feeling that comes with keyword research? You’re left with hundreds, often thousands, of opportunities you can target to grow your business. If you do your keyword research…
Keyword research isn’t always fun. But it is necessary whenever you’re starting most digital marketing campaigns. It’s mandatory for some channels such as SEO and PPC. Even for things like content…
image credit: shutterstock For many marketers today, there is often a disconnect between keyword optimization efforts and content creation strategies. But organic SEO continues to be a major access channel connecting…
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Imagine…