Email Design Tips For A Successful Business Email Marketing Strategy

The popularity of email marketing is increasing by leaps and bounds. Many small to medium-sized businesses now devote a major slice of the marketing budget to email campaigns. Email is a very effective way of facilitating direct contact with your existing customers as well as developing better relationships with prospects or leads. Email correspondence allows […]

10 Skills An Email Marketing Manager Needs To Succeed

A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media. Email marketing is like a headed cabbage. It might seem like a simple concept, but it has many […]

Research 101: Advantages of Email Marketing

It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012. Most […]