How to Quickly Create a Branding Strategy for Good UX

Apple offers GREAT user experience on their website, partly due to their incredibly strong branding strategy. Here’s a quick way to do the same for your Ecommerce store. Even if you only sell nuts and bolts, there is a way to make consumers love your brand. Great branding leads to loyal customers. Loyal customers will […]

New Research Shows How Women Interact With Brands Online [Infographic]

So how do women, specifically, interact with brands online? Product review and discovery platform Influenster recently conducted a study to get the female perspective on the latest digital trends. Incorporating the views of more than 11,000 female internet users aged 18 and up, the Influenster survey uncovered some interesting findings, particularly in relation to how […]