Why video needs to be part of your paid advertising strategy

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With […]

Social Media Advertising: The Ultimate Ad Size Cheat Sheet Fro 2016 [Infigraphic]

Are you considering advertising your products or services on social media? Want to know the ideal ad dimensions for each social network? With a reported $8 billion spent on social media ads in 2015, advertising on sites like Facebook and Twitter is fast becoming an integral part of many businesses online strategy. If you’re thinking […]

10 Killer Social Media Advertising Hacks For Content Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead. Half […]