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I’ve evaluated thousands of conversion rate optimization case studies in my career.
I’m pretty darn good at sniffing out the good ones I can apply to our web properties at DigitalMarketer. And, I’m equally good at sniffing out the posers that are peddling weak information that, if implemented, could damage our site.
Today, I’ll give you the 8-points I look for when evaluating the validity of a CRO case study…