Building a Collaborative Content Process

Building a Collaborative Content Processimage credit: shutterstock

Content marketing has been transforming the marketing world for years. And whether you’re a skeptic wanting more results or a devout believer overhauling your entire marketing department, many experts continue to believe it’s the way of the future.

The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,” eventually spurring consumers into action…

Building a Collaborative Content Process

 

CopyRanger

Rick Duris is CopyRanger.

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