Taking measures to improve your website’s conversion rate is a very powerful, yet often overlooked, way to increase your revenue. Simply put, it’s easier (and more cost effective) to gain more sales from your existing traffic than it is to drive more viewers to your site. Not to mention, conversion rate optimization (or “CRO”) will only help to improve your ROI from traffic-generation investments.
Achieving even a mild conversion rate increase of a couple percentage points can have a huge impact on your bottom-line. Best of all, this one-time investment can continue to produce more sales for years to come.
Despite the benefits of conversion rate optimization, it can be difficult to know how to get started. Here are some expert tips to make sure your efforts are a success:
