“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy
Ogilvy was most likely speaking about a one-page flyer, slogan or another form of display advertising that existed long before the internet. Yet he understood that content was key to success in advertising even then.
I wanted to write about the importance of telling stories when creating campaigns and I wanted to write something with a little authority, so I looked for an Ogilvy quote because he said/wrote many memorable statements about the subject. In looking for a quote, I came across this page, but the quote that stood out for me was:
