Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
Consumers aren’t born in a vacuum, nor do they live in one. They’re inundated with a brand’s messages, ideas, discussions, and controversy across all of their digital and offline encounters.
As businesses and marketers, we must not only educate novice buyers on the benefits of a product, but also engage educated potential customers who already have some knowledge of their choices and are making final decisions between products…
