On marketing blogs everywhere (including this one), you hear a lot of lip-flapping about the importance of meticulously planning your marketing campaigns.
But what many don’t address is that marketing campaigns aren’t specific to product launches – if you want to achieve measurable results with your marketing, you need to treat every single one of your marketing activities as a marketing campaign.
For every single project you take on to move the needle for your business, you’ve got to have a master plan: a set of clearly-defined goals, a finite start and end date, and a means of tracking your successes (and failures).
So what extra baggage comes with this “campaign mentality”? What’s the ideal order of operations? What extra resources will you need?
Here’s a step-by-step blueprint for planning and launching your next campaign – with a selection of hand-picked tools to help you through each step.
A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help)
