I’m curious how many of you can honestly say that you do any keyword research before writing a lengthy blog post? If the answer is no, you might be wasting a lot of time. You could be putting in a lot of effort and seeing no returns. Keyword research can be very quick and is essential to dominating both your SEO and content marketing goals.
Keyword Research in Title Example
As we all know the title matters a lot when it comes to SERPs and is part of what Google considers a ranking factor. Meta descriptions are not used as part of the ranking algorithm but rather they are a way to increase your CTR. Neil Patel wrote a great article on this: How To Write A Meta Description That Gets Click-Throughs
Here is a personal example. I recently published a post on my blog about a great new agency tool I have been using: http://okaymarketing.com/adwords-reporting-tool-agency-missing/
I was originally going to title it: “The Ultimate PPC Reporting Tool Your Agency is Missing” because that really describes well what the tool is and who I am targeting. However after running search volume queries and looking at the data this is what I discovered.
I would be targeting the following keywords with the title above:
