My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror!
Making calls, waiting while the phone rings and rings, getting routed around to different departments’ extensions. I imagine it taking a long time just to have a simple 5-minute conversation. Modern PR pros, marketers, and entrepreneurs don’t have that kind of time…
