Samir Patel is the President & CEO of GrowthMachines, TheGrowth.Academyand Mentor at 500Startups.
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
~ Jack Welch, former chairman and CEO of GE
The reality is most companies have old school digital marketing types in senior management roles with outdated thinking and methods of daily operations. These folks, while experienced and talented in many ways, often have a different set of skills than the growth hackers of today.
With the advent of new distribution methods (like mobile apps and now the apple watch platform), certain companies who ‘get’ these new channels are raking in millions of dollars of revenue within a short few years while the old school companies are left holding the bag. In order to win or sometimes just to survive, an urgent major redesign of the digital organization needs to happen…
